Digital Marketing Supervisor’s Job Description

Digital Marketing Supervisor

Location: Head Office.

Job Responsibilities

• Studying company products and creating adapted marketing content
• Coordinate with relevant department to proactively manage, analyze and implement digital marketing strategy
• Prepare the launch of new products by creating content, campaign and or digital events that will boost product awareness and sales.
• Following and analyzing market trends to position products
• Continuously update with the latest trend by auditing the existing online customer experience, social media content and ads management and performance and or other digital channel policies and procedure.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels

Candidate’s Qualifications

• Degree in marketing or a related field
• At least two years’ experience in similar field
• Good analytic skills with solid knowledge of website analytics tools
• Excellent command of the English language
• Skills in photography, video and/or motion design is a plus
• Strong communication and presentation skills (oral and written)
• Proven working experience in digital marketing
• Entrepreneurial mindset and willingness to collaborate
• Creativity and good copywriting skills
• Keen eye for detail